DECEMBER CREATE + DO CHALLENGE

Making things grow

This theme really utilises the magical element of stop motion, and it’s ability to go beyond the realms of reality. In this challenge I take you through the steps to creating a magical stop motion in which your product grows and props grow around it. This is a really useful technique to have up your sleeve to level up your stop motions and create that ‘wow’ factor.

We will create a ‘content collection’ which consists of photos, videos and a stop motion. This gets the most out of your set up and creates great brand cohesion.

You can use any stop motion app to create this animation, in this tutorial I am using stop motion studio.

STEP 1: LEARN

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STEP 1: LEARN 〰️

Watch this months tutorial and I’ll walk you through everything you need to know. Make sure you remember to download your shot list from this page too, so you capture everything you need for socials.

  • The principles of the technique 1:09

  • Making a single item grow using paper 2:10

  • Making multiple items grow 4:03

  • Make your product grow 8:42

  • Other ways to use the technique 11:13

  • Additional Content 15:18

STEP 2: GET SUPPORT

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STEP 2: GET SUPPORT 〰️

Join me for the next LIVE Q&A where I can help you dissect the brief to suit your brand, and answer any questions you have about tech, props or animation. You’ll receive an email with the date and time of the next one.

If you can’t make it don’t worry…just email me over your questions and I’ll make sure I address them on the zoom. The Q&A will also be emailed as a replay and don’t forget you can ask questions in the facebook group.

step 3: shoot

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step 3: shoot 〰️

If you haven’t yet it’s time to get shootin’…

  • Shot List: use this to plan what you’re going to shoot and tick things off as you go.

  • Shoot Day Checklist: download this handy guide to get organised on the day

  • Content Examples: These are all the pieces of content I got from my shoot

step 4: maximise

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step 4: maximise 〰️

Now is the time to make the most of everything you’ve shot. Download the content usage guide and start planning where you’re going to use your content. Jump on to the facebook group if you have any questions and to share what’s working and what’s not.